Innovative user experience designer with 13 of experience creating exceptional digital experiences. Capable of combining user-centered design principles with a thorough understanding of product functionality. From research and prototyping to final UI implementation, I am proficient in all phases of the design process. I am passionate about providing solutions that are intuitive, aesthetically pleasing, and result-oriented.
My Skills
History
Feb 2023 - Current
As a Senior UX Designer, I joined MyBookie, a well-known sports betting platform.
Assigned the task of improving the overall user experience and increasing user engagement.
Collaboration with cross-functional teams, including product managers, developers,
and data analysts, was essential.
Extensive research was conducted on user behavior, market trends, and competitor analysis.
Defined the scope of UX enhancements and identified potential areas for improvement.
Redesign of the platform's user interface, with the goal of streamlining the betting
process and improving usability.
User interviews and usability testing were conducted to gather valuable feedback for iterative design improvements.
To visualize design concepts and gain stakeholder approval, I created wireframes, prototypes, and interactive mockups.
Implemented a responsive design approach to ensure a consistent user experience across web and mobile platforms.
Utilized user analytics and heatmaps to implement data-driven design decisions.
Within the first quarter of the redesigned platform's launch, we saw a 25% increase in user engagement.
Reduced user drop-off rates during the checkout process by 20%, resulting in higher conversion rates.
By creating a modern and user-friendly design, we were able to improve the overall brand image.
Developed a user-centric design culture within the organization, which resulted in ongoing collaboration to improve the platform.
As evidenced by positive user feedback and increased customer retention, I successfully contributed to MyBookie's
market leadership in the sports betting industry.
MyBookie gave me the opportunity to make significant contributions to the platform's success.
I played a critical role in increasing user engagement and satisfaction while reinforcing MyBookie's position as an industry
leader through research-driven design, responsive interfaces, and a focus on user analytics.
Nov 2022 - Feb 2023
As a Senior Product Owner at Macy's, a leading retail platform,
I focused on design elements for the engineering team.
I took on the role with the intention of improving design collaboration and efficiency.
The existing design and engineering processes were evaluated,
areas for improvement were identified, and specific objectives were defined.
I worked closely with the design, engineering, and product teams to understand their pain points and requirements.
Created a short-term action plan to drive immediate improvements.
Initiated a series of cross-functional workshops to help design, engineering,
and product teams align and communicate.
Implemented design collaboration tools and processes such as Slack channels and regular design review meetings.
To ensure clarity and accuracy, a clear documentation process for design specifications and handoff was established.
Encouraged a collaborative mindset by fostering a culture of open communication and feedback between teams.
Despite a two-month tenure, successfully initiated and implemented key
improvements in the design collaboration process.
Cross-functional alignment has improved, resulting in faster decision-making and a smoother handoff between design and engineering.
Reduced errors and rework by improving the clarity and quality of design documentation.
Set the stage for future enhancements by laying the groundwork for ongoing improvements in design collaboration.
As Senior Product Owner at Macy's for two months, I quickly identified and addressed
key pain points in the design collaboration process.
I made significant strides in improving collaboration
between design and engineering teams through cross-functional workshops, improved communication, and better
documentation practices, laying the groundwork for future progress.
Nov 2021 - Nov 2022
As a Head of Product Management I Led a team of product designers and owners with the goal of revolutionizing the NFT industry.
I inherited a rapidly expanding product team with diverse talents and an urgent need for cohesion.
The challenge was to align the team's efforts with the company's mission while also navigating the ever-changing Web3 landscape.
Created a clear product strategy that took into account NFTfy's long-term objectives, market trends, and user needs.
The team was restructured to encourage cross-functional collaboration between product designers and product owners.
Agile methodologies, Scrum, and Design Sprints were implemented to improve the product development process.
To drive data-driven decision-making, we implemented robust feedback loops and user research initiatives.
Within the product team, I fostered a culture of innovation, experimentation, and continuous learning.
In one year, led the team to the successful launch of several game-changing features, increasing NFTfy's competitive edge.
Collaboration and communication have improved, resulting in the faster delivery of high-quality NFT marketplace features.
User satisfaction was increased by emphasizing user-centric design and iterative development.
NFTfy remained at the forefront of industry developments by navigating the Web3 landscape with agility.
Created a motivated and empowered product team, which resulted in increased employee retention and satisfaction.
During my one-year tenure as NFTfy's Head of Product Management,
I successfully managed a dynamic team of product designers and product owners, driving innovation and elevating our
NFT marketplace's position in the Web3 ecosystem.
I significantly improved product development and team collaboration
through strategic vision, restructuring, and a commitment to user-centricity.
Apr 2020 - Nov 2021
I began as a Senior UX Designer at 1M2, a real estate platform, where I was tasked with improving the user experience.
I used my UX expertise to lead a major redesign project that turned 1M2 into a premier real estate platform.
Recognized for my contributions, I was promoted to Product Manager, in charge of the platform's entire product lifecycle.
As a Senior UX Designer, I have worked with cross-functional teams to redesign 1M2's entire user interface.
Extensive user research was conducted to identify pain points and opportunities.
Collaborated closely with developers to ensure that design improvements were implemented smoothly.
As a Product Manager, I developed a product roadmap that was consistent with 1M2's long-term vision and strategic goals.
Within the RTSC Group, I built and mentored a dedicated product management team.
1M2 is concentrating on scaling and expanding its offerings, incorporating new features and services.
As Senior UX Designer, I used a user-centered design approach to create a more intuitive and engaging platform.
Rapid prototyping and user testing were implemented to gather valuable feedback for iterative design enhancements.
Design standards and guidelines were established to ensure consistency and efficiency.
As a Product Manager, I oversaw cross-functional collaboration among design, development, and business teams.
Agile methodologies were implemented to improve product development and release cycles.
Oversaw the successful integration of new real estate services, which expanded 1M2's market reach.
As a Senior UX Designer, I increased user engagement by 40% in the first six months.
Streamlined the user onboarding process, resulting in a 25% drop-off rate.
1M2 grew to prominence in the real estate industry as a result of positive user feedback and increased user acquisition.
As a Product Manager, I oversaw 1M2's expansion into new markets, resulting in a 50% increase in user base.
Created a strong product management team that effectively delivered on the company's strategic goals.
Boosted the company's market presence, establishing 1M2 as a key player in the real estate technology sector.
During my 1.5-year tenure at 1M2 and Group RTSC, I successfully transitioned from Senior
UX Designer to Product Manager, making a significant contribution to the platform's growth and transformation.
My ability to combine UX expertise with strategic product management resulted in better user experiences,
faster business growth, and the formation of a high-performing product management team.
Dec 2017 - Apr 2020
As a Senior UX Designer at Canoa Digital,
I was tasked with improving the user experience on the Astrocentro marketplace for esoterism.
Recognized for my contributions to the platform's success, I was promoted to Product Manager,
with responsibility for both the Astrocentro platform and its associated blog.
As a Senior UX Designer, I oversaw a complete redesign of the Astrocentro marketplace,
with a focus on usability and visual appeal.
Conducted user research to better understand the specialized needs and preferences of service seekers.
Collaborated closely with developers to ensure that design enhancements were implemented smoothly.
As a Product Manager, I developed a long-term product strategy that included feature enhancements,
content expansion, and user acquisition targets.
Oversaw the creation of the Astrocentro blog, which served as a hub for esoteric content and insights.
I cultivated a high-performing product team by fostering an innovative and user-centric culture.
As a Senior UX Designer, I used a user-centric design approach to make the
Astrocentro marketplace more intuitive and engaging.
To align design with user needs, we implemented user journey mapping and persona development.
Design standards and guidelines were established to maintain brand consistency and user satisfaction.
As a Product Manager, I was in charge of coordinating cross-functional collaboration between the design,
development, content, and marketing teams.
Agile methodologies were implemented to improve product development efficiency and release cadence.
The Astrocentro blog was successfully launched, with esoteric content curated to engage and educate users.
As a Senior UX Designer, I increased user engagement by 50% in the first year.
Improved user journeys and interface enhancements reduced bounce rates by 30%.
Improved the reputation of the Astrocentro marketplace, resulting in positive user feedback and increased conversions.
As a Product Manager, I was responsible for a 60% increase in user acquisition and engagement on the Astrocentro blog.
The Astrocentro platform's services were successfully expanded, catering to a larger esoteric audience.
A high-performing product team was developed, resulting in a more efficient and innovative product development process.
During my two-year tenure at Canoa Digital, I advanced from Senior UX Designer to Product Manager,
making an important contribution to the Astrocentro platform's growth and transformation.
My ability to combine UX expertise with strategic product management resulted in better user experiences,
faster business growth, and the successful launch of the Astrocentro blog, which established it as a leading
source of esoteric insights and knowledge.
Mar 2017 - Dec 2017
As a Senior UX Designer, I joined Carto Elo, one of the world's largest credit card companies.
Assigned to the Innovation Team with the mission of revolutionizing Brazilian payment solutions.
As the Innovation Team's Senior UX Designer:
To conceptualize ground-breaking payment solutions, I worked with cross-functional teams that included developers,
product managers, and business analysts.
Participated in brainstorming sessions and market research to identify innovative opportunities
in the Brazilian payment landscape.
Led the design process for cutting-edge payment products and services, ensuring that they were consistent with
Elo's brand and vision.
As the Innovation Team's Senior UX Designer:
User-centered design methodologies were pioneered, incorporating user feedback into the iterative design process.
Rapid prototyping and usability testing were implemented to validate design concepts and refine user experiences.
Design thinking workshops were promoted, fostering a culture of creativity and innovation within the team.
Contributed significantly to the translation of complex technical concepts into intuitive and user-friendly interfaces.
While pushing the boundaries of innovation, I ensured compliance with industry standards and regulations.
As the Innovation Team's Senior UX Designer:
Contributed to the successful launch of innovative payment solutions, which received widespread user acceptance and market attention.
User engagement and satisfaction were increased by implementing design changes based on usability testing findings.
Fostered an innovative culture within the team, resulting in the investigation of novel payment technologies and approaches.
Carto Elo was positioned as a leader in payment innovation in Brazil, which improved the brand's reputation.
During my 10-month tenure as a Senior UX Designer on the Carto Elo Innovation Team,
I was instrumental in driving innovative payment solutions that transformed the Brazilian payment landscape.
My dedication to user-centered design, combined with a strong emphasis on collaboration and creativity, resulted in
the successful launch of ground-breaking products and services.
Feb 2015 - Mar 2017
TrayCommerce, a well-known e-commerce and retail SaaS platform in the Locaweb Group,
hired me as a UX/UI Designer.
Hired to improve the design of various marketing assets in order to boost digital marketing efforts.
As part of the Digital Marketing Team, I worked closely with the marketing team to create
visually appealing and effective digital marketing assets.
Designing social media graphics, email marketing templates, landing pages, and other promotional materials was my responsibility.
Created a comprehensive content marketing strategy to engage and educate our target audience.
As a UX/UI Designer on the Digital Marketing Team, I created eye-catching and on-brand social
media designs that increased brand visibility and engagement.
Created responsive and user-friendly email marketing templates that increased click-through and conversion rates.
Created enticing landing pages that were conversion-optimized, resulting in increased lead generation and sales.
Collaborated with content creators to create a content marketing strategy that combines design and content to tell
compelling stories.
TrayCommerce's online presence was enhanced by visually appealing social media designs
that resulted in more followers and interactions.
Improved email marketing performance metrics significantly, including higher open and click-through rates.
Contributed 40% increase in landing page conversion rates, resulting in increased lead acquisition and revenue growth.
Improved the content marketing strategy's synergy between design and content, resulting in higher reader
engagement and thought leadership positioning.
During my two years as a UX/UI Designer on TrayCommerce's Digital Marketing Team, I was instrumental
in improving the visual identity and effectiveness of our digital marketing efforts.
I helped TrayCommerce grow and gain
brand recognition by creating engaging social media designs, optimized email marketing templates, and high-converting
landing pages. Furthermore, my involvement in developing the content marketing strategy improved the visual appeal of
our content, resulting in increased reader engagement and market authority.
Education